Newsletters have proven to be a tough sector to crack for social platforms, as Meta pulled the plug on its Bulletin off-platform newsletter offering last month, and turmoil-filled Twitter reportedly followed suit shortly thereafter. One platform, however, has seemingly cracked the code of working newsletters into its efforts: LinkedIn.
In fact, more than 49,000 were created on the professional network in just one year, totaling over 150 million subscriptions.
https://www.adweek.com/media/why-newsletters-are-thriving-on-linkedin-as-meta-twitter-abandon-them/
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