There was a study by Hubspot in which they analyzed over 300,000 marketing emails with calls to action (CTAs). The emails with the personalized CTAs performed over 202% better than those without.
Imagine getting double the clicks, double the conversions, and double the revenue, just for making a simple change to your welcome email.
First, a little background: When people join your list, they are at various stages of where they want to go.
For example, if your niche is advertising on social media, then you’re going to get email subscribers who don’t even have a sales funnel yet, some who have a funnel but haven’t started advertising, some who have done advertising but can’t seem to make it work, and others who are experienced at advertising on social media but want to do even better.
In other words, different people are looking for different things. But if you offer them all the same thing, your results aren’t going to be as good as they would be if you personalize the offers to what they need and want now.
That’s why when people join your list, you want to send them a welcome email that gives them the opportunity to let you know what they need.
This is called segmenting your list, and it’s super easy to do.
Simply write something like…
What’s the main problem you’re hoping my article will help you with?
- Creating a sales funnel that’s optimized for social media advertising
- Getting started with social media advertising
- Fixing your current social media advertising problems
- Optimizing your current social media campaigns for maximum return
CTA’s are a great way to direct customers to take action. By segmenting your email list, you can improve the effectiveness of your CTA’s and increase the chances of customers taking action. Segmenting your email list allows you to tailor your message and CTA’s to different types of customers, allowing you to provide more targeted content and more attractive offers. Don’t delay any longer – start segmenting your list as soon as you can and watch your CTA’s improve by 202%.
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