131 January Marketing Ideas To Boost Your Sales In 2023

Holidays, no matter how obscure or strange, can be excellent marketing tools as well as a springboard for ideas.

What better excuse to send an email to your list than to remind them that today is National Peanut Butter Day, and if they tell you why they like creamy better than chunky or vice versa, they get a 21% discount off your product?

National Backward Day might be a time to offer your products at backward prices ($79 instead of $97, for example.)

National Hangover Day? Send them your own personal hangover cure. If you don’t have one, make it up with humor.

If you have red hair, then on National Kiss a Ginger Day you might wear a t-shirt or carry a sign that tells people it’s Kiss a Ginger Day and make a video of yourself in a public place trying to get air kisses or handing out Hershey Kisses. 

The ideas are boundless and many of these offer excellent chances to inject humor into your marketing.

The more serious causes are even easier; simply give your readers a tiny education or story about the cause and let them know you’re donating a certain percentage of all sales made that day.

In the list of holidays, I’m also including hashtags to help you with your social media marketing as well, so that you can pick up some new subscribers from your holiday campaigns.

 January Awareness Causes

  • National Blood Donor Month – Encourages Americans to donate blood after a shortage of donations during the holiday season.
  • National Braille Literacy Month – Raises awareness of the importance of braille to the blind and visually impaired community.
  • National Hobby Month – Inspires people to pick up a new hobby or get back into an old one!
  • National Hot Tea Month – Celebrates a nice cup of tea to warm you up from the inside out!
  • National Mentoring Month – Promotes the growth of mentoring in all forms.
  • National Slavery and Human Trafficking Prevention Month – Raises awareness about the modern-day issues of slavery and human trafficking.
  • National Slow Cooking Month – Encourages making delicious food while saving time by using slow cookers.
  • National Sunday Supper Month – Aims to bring back the tradition of families eating supper together on Sunday nights!

January Holidays and Dates

1 Global Family Day #globalfamilyday

1 National Bloody Mary Day #nationalbloodymaryday

1 National Hangover Day #nationalhangoverday

1 New Years Day #newyearsday

1 Polar Bear Plunge Day #polarplunge

1 St. Basil’s Day #saintbasilsday

1 World Day of Peace #worlddayofpeace

2 National Buffet Day #nationalbuffetday

2 National Cream Puff Day #nationalcreampuffday

2 National Personal Trainer Awareness Day #personaltrainerawarenessday

2 National Science Fiction Day #sciencefictionday

2 National Thank God It’s Monday Day #thankgoditsmondayday

2 World Introvert Day #worldintrovertday

3 Festival of Sleep Day #festivalofsleepday

3 National Chocolate Covered Cherry Day #chocolatecoveredcherryday

3 National Drinking Straw Day #drinkingstrawday

3 National Fruitcake Toss Day #fruitcaketossday

3 JRR Tolkien Day #JRRTolkienDay

4 National Spaghetti Day #nationalspaghettiday

4 National Trivia Day #nationaltriviaday

5 National Bird Day #nationalbirdday

5 National Keto Day #nationalketoday

5 National Screenwriters Day #nationalscreenwritersday

5 National Whipped Cream Day #whippedcreamday

6 National Bean Day #nationalbeanday

6 National Cuddle Up Day #nationalcuddleupday

6 National Shortbread Day #nationalshortbreadday

6 National Technology Day #technologyday

7 National Bobblehead Day #nationalbobbleheadday

7 National Tempura Day #nationaltempuraday

7 Old Rock Day #oldrockday

8 National Argyle Day #nationalargyleday

8 National Bubble Bath Day #bubblebathday

8 National English Toffee Day #englishtoffeday

8 National JoyGerm Day #nationaljoygermday

8 National Sunday Supper Day #sundaysupper

8 National Winter Skin Relief Day #winterskinreliefday

9 National Apricot Day #apricotday

9 National Law Enforcement Appreciation Day (LEAD) #lead

9 National Static Electricity Day #staticelectricityday

9 Word Nerd Day #wordnerdday

10 National Bittersweet Chocolate Day #bittersweetchocolateday

10 National Cut Your Energy Costs Day #cutyourenergycostsday

10 National Houseplant Appreciation Day #houseplantappreciationday

10 National Oysters Rockefeller Day #nationaloystersrockefellerday

10 National Save The Eagles Day #savetheeaglesday

10 Shop for Travel Day #shopfortravelday

11 National Hot Toddy Day #hottoddyday

11 National Human Trafficking Awareness Day #humantraffickingawarenessday

11 National Milk Day #nationalmilkday

11 National Step in a Puddle and Splash Your Friend Day #stepinapuddleandsplashyourfriendday

12 International Kiss A Ginger Day #kissagingerday

12 National Curried Chicken Day #curriedchickenday

12 National Marzipan Day #nationalmarzipanday

12 National Pharmacist Day #nationalpharmacistday

13 Korean American Day #koreanamericanday

13 Make Your Dreams Come True Day #makeyourdreamscometrueday

13 National Clean Off Your Desk Day #cleanoffyourdeskday

13 National Peach Melba Day #koreanamericanday

13 National Rubber Ducky Day #nationalrubberduckyday

13 National Sticker Day #nationalstickerday

14 National Dress Up Your Pet Day #dressupyourpetday

14 National Hot Pastrami Sandwich Day #hotpastramisandwichday

14 National Vision Board Day #visionboardday

14 Organize Your Home Day #organizeyourhomeday

15 National Bagel Day #nationalbagelday

15 National Hat Day #nationalhatday

15 National Strawberry Ice Cream Day #strawberryicecreamday

16 Blue Monday #bluemonday

16 National Fig Newton Day #nationalfignewtonday

16 National Nothing Day #nothingday

16 National Religious Freedom Day #religiousfreedomday

16 National Without a Scalpel Day #withoutascalpelday

16 Appreciate a Dragon Day #AppreciateADragonDay

17 Benjamin Franklin Day #benfranklinday

17 Ditch New Year’s Resolution Day #ditchnewyearsresolutionsday

17 Kid Inventors’ Day #kidinventorsday

17 National Bootlegger’s Day #bootleggersday or #templetonrye

17 National Hot Buttered Rum Day #hotbutteredrumday

18 National Peking Duck Day #nationalpekingduckday

18 National Thesaurus Day #nationalthesaurusday

18 National Winnie The Pooh Day #winniethepoohday

19 Get to Know Your Customers Day #gettoknowyourcustomersday

19 National Popcorn Day #nationalpopcornday.

19 Tin Can Day #tincanday

19 World Quark Day #worldquarkday

20 National Buttercrunch Day #nationalbuttercrunchday

20 National Cheese Lover’s Day #cheeseloversday

20 National Disc Jockey Day #nationaldiscjockeyday

21 National Granola Bar Day #nationalgranolabarday

21 National Hugging Day #nationalhuggingday

21 Squirrel Appreciation Day #squirrelappreciationday

22 Celebration of Life Day #celebrationoflifeday

22 Hot Sauce Day #hotsauceday

22 National Answer Your Cat’s Questions Day #answeryourcatsquestionsday

22 National Blonde Brownie Day #blondebrownieday

23 Community Manager Appreciation Day #communitymanagerappreciationday

23 National Handwriting Day #nationalhandwritingday

23 National Pie Day #nationalpieday

24 Beer Can Appreciation Day #beercanappreciationday

24 National Compliment Day #nationalcomplimentday

24 National Peanut Butter Day #nationalpeanutbutterday

25 Library Shelfie Day #libraryshelfieday

25 National Irish Coffee Day #nationalirishcoffeeday

25 National Opposite Day #nationaloppositeday

26 National Green Juice Day #nationalgreenjuiceday

26 National Peanut Brittle Day #peanutbrittleday

26 National Spouses Day #nationalspousesday

27 International Holocaust Remembrance Day #holocaustremembranceday

27 National Big Wig Day #nationalbigwigday

27 National Bubble Wrap Appreciation Day #bubblewrapday

27 National Chocolate Cake Day #chocolatecakeday

28 Data Privacy Day #dataprivacyday

28 International Lego Day #legoday

28 National Blueberry Pancake Day #blueberrypancakeday

28 National Daisy Day #daisyday

28 National Have Fun At Work Day #funatworkday

28 National Kazoo Day #nationalkazooday

28 National Seed Swap Day #nationalseedswapday

29 National Corn Chip Day #nationalcornchipday

29 National Puzzle Day #nationalpuzzleday

30 National Croissant Day #nationalcroissantday

31 National Backward Day #nationalbackwardday

31 National Hot Chocolate Day #nationalhotchocolateday

31 National Inspire Your Heart With Art Day #inspireyourheartwithartday

31 Plan for Vacation Day #planforvacation


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