TikTok has published it’s 2023 ‘What’s Next’ report, which looks at the key shifts that TikTok’s seeing, from a marketing perspective, within the broader scope of engagement across the app.
This is the third annual trend forecast, designed to help marketers understand how consumers’ wants and needs will change in the upcoming year and what that will mean for their strategies, both on and off of TikTok.
From fun to functional, this new report will focus on unpacking long-term TikTok-first cultural forces, the underlying signals that show how each of these come to life, and the implications for brands to succeed on the platform.
https://newsroom.tiktok.com/en-us/whats-next-2023-trend-report
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